Honestly, why would they? The I Have Never Dreamt To Be A Hero But I Become Papa Shirt BuzzFeed name is instantly more recognizable than anything they would come up with. As it wins more awards, the associations with the silly quiz/listicle side of BuzzFeed will become less and less important. Because it’s associated with trash and clickbait. Would you name your company after a trashy famous business due to that business being super recognizable? Of course not, because it’s not being recognized for the right things you want to be associated with your business. Not really. People don’t think about awards when judging something at first sight. When people see “BuzzFeed”, most instantly think “it’s that shitty internet poison” and move on.
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BuzzFeed news needs to be its own thing because the I Have Never Dreamt To Be A Hero But I Become Papa Shirt BuzzFeed name is internet poison. They’ve done a lot of old-school foot-to-the-pavement journalism and no one will take it seriously. I’ll tell you another one that’s the real deal but gets dismissed because of the name: Christian Science Monitor. Consistently one of the least biased and more in-depth news locations and have won numerous awards over the years. I used to use CSM a lot back in the day for debate research and quotes. Anyone who actually reads the news knows they are reputable.
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